The phrase 'Net Neutrality' is a phrase that has been gaining ground for the past couple of months around the world, urging and insisting on the rights of global civilians for the availability and use of free internet. The Net...

Innovation Technology

Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including...

CRM Innovation Technology

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...

Consumer Engagement Digital Enterprise Innovation Solutions Technology

Increasing affordability combined with rapid advances in technology and infrastructure has led to an explosive growth in the use of smartphones. According to a report by eMarketer, by the end of 2014, there will be 1.75 billion smartphone users across...

Customer Experience Digital Transformation Innovation Mobility Technology

Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure...

Analytics Banking Customer Experience Digital Enterprise Innovation Technology