Net Neutrality vs Zero RatingBy Kiran Veigas On 16 Apr 2015
The phrase 'Net Neutrality' is a phrase that has been gaining ground for the past couple of months around the world, urging and insisting on the rights of global civilians for the availability and use of free internet. The Net...
Trends in Campaign Management Industry and CapabilitiesBy Rohit Kumar On 8 Oct 2014
Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including...
Innovative Product SamplingBy Shantanu Paknikar On 1 Oct 2014
Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Assisted Mobility Solution – Customer Experience, Commerce & SupportBy Gopala Seruku On 26 Aug 2014
Increasing affordability combined with rapid advances in technology and infrastructure has led to an explosive growth in the use of smartphones. According to a report by eMarketer, by the end of 2014, there will be 1.75 billion smartphone users across...
Channel Optimization for BanksBy Sethuraman Janardhanan On 23 Jul 2014
Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure...
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