The B2B ecommerce space has been evolving rapidly over the last few years and B2B brands have certainly woken up to this reality. A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that...

Customer Engagement Customer Experience E-commerce

I worked at one of the top IT Services Company for just six months. Even by the end of the 6th month, they were not sure where I fit in. All this after they took two months to finish onboarding...

Customer Engagement Customer Experience

Dip in revenue, inconsistent customer experience, sluggish pace of operations and straight-jacketed scalability aren't good for business, but when they become routine, the doom isn't far. Cutting corners, ignoring bottlenecks, depending on siloed on-premise systems, convoluted browsing and ordering process...

Commerce Cloud CRM Customer Engagement Salesforce

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These...

Customer Engagement Customer Experience

The retail industry, which includes the rapidly booming eCommerce sector also, is all set for growth in 2016 as well. Digital disruptions has completely changed the dynamics of the retail industry in the past few years. And so, gauging the...

Beacons Consumer Engagement Customer Engagement Customer Experience IoT Omni channel Retail