B2B E-Commerce – 6 Ways to Connect with your End Customer And Drive Better EngagementBy Srikant Sowmyanarayanan On 20 Mar 2020
The B2B ecommerce space has been evolving rapidly over the last few years and B2B brands have certainly woken up to this reality. A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that...
How do you treat your ‘internal customers’?By Prasanna Bableshwar On 22 Feb 2018
I worked at one of the top IT Services Company for just six months. Even by the end of the 6th month, they were not sure where I fit in. All this after they took two months to finish onboarding...
Salesforce Commerce Cloud: Delivering Innovation with a DifferenceBy Sachin Singh On 26 Oct 2017
Dip in revenue, inconsistent customer experience, sluggish pace of operations and straight-jacketed scalability aren't good for business, but when they become routine, the doom isn't far. Cutting corners, ignoring bottlenecks, depending on siloed on-premise systems, convoluted browsing and ordering process...
How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer ExperienceBy Gopala Seruku On 30 May 2016
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These...
Here’s what will drive the retail sector in 2016!By Gunendra Patil On 5 Feb 2016
The retail industry, which includes the rapidly booming eCommerce sector also, is all set for growth in 2016 as well. Digital disruptions has completely changed the dynamics of the retail industry in the past few years. And so, gauging the...
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