If roads were smart enough to speak back to us, this is what they would have said!!By Aditya Basu On 18 Mar 2015
Energy efficient, connected devices, smart and secure products, sustainable environments, Internet of Everything, Machine2Machine, technology disruption are words that are becoming commonplace today. But how smart are we really getting? And how far can we extend this smartness to? A...
Digital Enterprise: Consumer Engagement for Travel & HospitalityBy Shantanu Paknikar On 14 Jan 2015
As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
Cart AbandonmentBy Sethuraman Janardhanan On 14 Jan 2015
The Rising E- Commerce Marketplace Exponential rise in internet penetration, changing work habits and demographic shifts have led to an increase in e-commerce transactions. Estimates show that the total value of global e- commerce transactions was USD 29 billion in...
With Social Media Analytics, add fuel to travel!By Sandip K Pal On 22 Aug 2014
Social media is abuzz with customers feeding information on travel. Whatever the form of travel – business, personal or pleasure – there is hardly a customer who doesn’t refer to social channels before deciding on their journey mode and format....
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