Here’s what will drive the retail sector in 2016!By Gunendra Patil On 5 Feb 2016
The retail industry, which includes the rapidly booming eCommerce sector also, is all set for growth in 2016 as well. Digital disruptions has completely changed the dynamics of the retail industry in the past few years. And so, gauging the...
Celebrating our 4th anniversary: Gratitude to our CustomersBy Dattatri Salagame On 16 Sep 2015
As we celebrate our 4th anniversary, I want to express my heart-felt gratitude to all our customers who have guided, supported and shaped our journey. Four years back, we had no customer case studies, no IP, no solutions of our...
CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISEBy Shantanu Paknikar On 16 Jul 2015
Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
Digital Enterprise: Brand Sentiment through Consumer EngagementBy Shantanu Paknikar On 17 Apr 2015
While 'Brand Strength' may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring 'brand sentiment' therefore has always been a key objective, especially for the CMO. Traditional market...
Digital Marketing Disrupted: It’s now about Consumer EngagementBy Shantanu Paknikar On 19 Feb 2015
As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
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