Unlocking the Value of a Social InfluencerBy Anil Jain On 31 Jan 2015
"A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is." For years, corporations have been focusing on building and enhancing relationship with their end-customers. 'Customer centric organizations' was...
The Emergence of the API Economy and the Role of AnalyticsBy Salil Godika On 22 Jan 2015
The emergence of technological trends including social media, mobile computing, cloud services and the Internet of Things has fueled an exponential growth in APIs, both public and private. APIs now serve as building blocks for building new applications, allowing developers...
Digital Retail: Customer Engagement For Enhanced Weekday FootfallsBy Shantanu Paknikar On 20 Jan 2015
The combination of Social, Mobility, Analytics, Cloud technologies over the last few years is fueling what we are calling the digital age. Technology is no longer just an enabler for Business, but is transforming the way business is done. The...
Marketing Automation – Why, When, and HowBy Balaji Bussarapu On 19 Jan 2015
As 2015 begins companies are working hard to begin implementing their marketing strategy. It’s the time to analyze 2014 marketing efforts and introduce new ones, all to make sure the sales pipeline gets a boost in the coming year. With...
Digital Enterprise: Consumer Engagement for Travel & HospitalityBy Shantanu Paknikar On 14 Jan 2015
As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
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