Data Quality Management
Why Data Management Platform has Become a Necessity: Top 5 ReasonsBy Sneha Bangera On 13 Oct 2016
Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting...
4 Testaments for Data ProtectionBy Iranna Hurakadli On 7 Nov 2014
‘Data’ is the only common currency that makes the world go around, be it science, technology, finance, defense, communication, medicine, you name it. The advent of this decade has made it so indispensable that there has never been such a...
Gamification – A Rising Imperative To Improve Data QualityBy Sreejit Menon On 10 Sep 2014
As per Gartner Report, by end of 2014, 70% of top 2000 global organizations would have implemented at least one Gamification application, however, by 2015, 80% of them will fail to meet business objectives due to poor design. 50% of...
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