Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting...

Big Data Data Quality Management Data Science Digital Transformation

‘Data’ is the only common currency that makes the world go around, be it science, technology, finance, defense, communication, medicine, you name it. The advent of this decade has made it so indispensable that there has never been such a...

Data Quality Management Identity & Access Governance Next Generation Data Centers Security

As per Gartner Report, by end of 2014, 70% of top 2000 global organizations would have implemented at least one Gamification application, however, by 2015, 80% of them will fail to meet business objectives due to poor design. 50% of...

Data Quality Management Digital Transformation Gamification