How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer ExperienceBy Gopala Seruku On 30 May 2016
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These...
Threat Intelligence – The Answer to Threats or Another Fad?By Jyothi Babu Thummala On 26 May 2016
The threat landscape has been dynamic and ever changing, and the growth and rapid advancement in cyber-attacks against enterprises and individuals have rendered traditional cyber-security measures virtually obsolete. To combat the new age of threats, more security enterprises are turning...
A Key Element of Digital Strategy Today is Content MonetizationBy Douglas Macswan On 12 May 2016
One global market and technology research firm is increasing revenue dramatically through innovative digital content monetization. And by using a SaaS platform they’ve achieved this in weeks instead of months. The company’s clients purchase high value market and tech intelligence...
How Big Data Analytics is Redefining the Travel IndustryBy Gunendra Patil On 12 May 2016
The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel...
What’s your view on Digital Transformation?By Douglas Macswan On 4 May 2016
Many companies today are seeing that digital transformation can help them remain competitive and continue to create business value for their customers and themselves. Companies that are missing this opportunity risk losing their competitive position. And digital is not about...
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