Salesforce Commerce Cloud: Delivering Innovation with a DifferenceBy Sachin Singh On 26 Oct 2017
Dip in revenue, inconsistent customer experience, sluggish pace of operations and straight-jacketed scalability aren't good for business, but when they become routine, the doom isn't far. Cutting corners, ignoring bottlenecks, depending on siloed on-premise systems, convoluted browsing and ordering process...
Turbocharge Your Customer Relationship Management with Salesforce EinsteinBy Sachin Singh On 21 Aug 2017
Picture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best course of action, automates tasks, and all that proactively....
Five Parameters That Influence Customer ExperienceBy Shantanu Paknikar On 22 Sep 2015
The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about...
5 key takeaways from NILF 2015By Dattatri Salagame On 23 Feb 2015
Nasscom's NILF 2015 is always a great place to meetup with the Industry crowd and share insights. This time around, it was a great opportunity to glean insights on the amazing world of Digital. 1. Digital Masters: Powered by mobility,...
Trends in Campaign Management Industry and CapabilitiesBy Rohit Kumar On 8 Oct 2014
Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including...
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