Why CRM is inevitable for today’s business?By Vigneshwaran Shanmugam On 27 Jul 2021
In the world of business marketing, the techniques and strategies we take should be customer-centric. Shep Hyken says that ‘Customers are the real allies in your business mission’. If the buying potential of customers increases, then it is directly linked...
Maximizing the effectiveness of Healthcare Marketing with an integrated CRM platformBy Prem Ranjan On 20 Jan 2020
A decade and a half ago, the healthcare industry wasn’t immediately concerned with a CRM and the kind of upside it could provide. The practice of healthcare was assumed to be more about taking care of patients and not necessarily...
Salesforce Commerce Cloud: Delivering Innovation with a DifferenceBy Sachin Singh On 26 Oct 2017
Dip in revenue, inconsistent customer experience, sluggish pace of operations and straight-jacketed scalability aren't good for business, but when they become routine, the doom isn't far. Cutting corners, ignoring bottlenecks, depending on siloed on-premise systems, convoluted browsing and ordering process...
Turbocharge Your Customer Relationship Management with Salesforce EinsteinBy Sachin Singh On 21 Aug 2017
Picture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best course of action, automates tasks, and all that proactively....
Five Parameters That Influence Customer ExperienceBy Shantanu Paknikar On 22 Sep 2015
The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about...
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