Digital Marketing
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Why marketing will become critical and more evolved function during and post COVID?
By Pragya Sugandha On 28 May 2020COVID has brought human life and business to a standstill. While we try to figure out how to adapt to this unprecedented situation, companies are trying to navigate the uncertainties to understand how to operate and sell in the "New...
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Stop Digital Marketing from becoming SPAM
By Eron Kar On 17 Mar 2016Technology, sometimes creates human problems and the irony is, we take refuge again in technology to solve such problems. Today it is widely believed that we truly live in a digital world. More than half of the world population and...
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Digital Disruptions: The 4 7 10 Effect
By Shantanu Paknikar On 24 Aug 2015A picture speaks a thousand words and a movie perhaps speaks thousands of pictures. One basic requirement with photography (especially motion pictures) was that of a screen, to project the images (whether still or motion pictures). Similarly, the advent of...
Digital Enterprise Digital Marketing Digital Strategy Digital Transformation Disruptive Technology
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Digital Marketing Disrupted: It’s now about Consumer Engagement
By Shantanu Paknikar On 19 Feb 2015As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Consumer Engagement Digital Marketing Digital Transformation Disruptive Technology
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