Digital Economy and its Impact on World EconomyBy Sakshi Mathur On 31 Mar 2016
We are living in momentous times, when ‘digital’ is changing each and every facet of our lives. This impact can be seen in every industry, be it retail, banks, pharma, oil, gas or utilities. The race to win the war,...
Stop Digital Marketing from becoming SPAMBy Eron Kar On 17 Mar 2016
Technology, sometimes creates human problems and the irony is, we take refuge again in technology to solve such problems. Today it is widely believed that we truly live in a digital world. More than half of the world population and...
Digital Disruptions: The 4 7 10 EffectBy Shantanu Paknikar On 24 Aug 2015
A picture speaks a thousand words and a movie perhaps speaks thousands of pictures. One basic requirement with photography (especially motion pictures) was that of a screen, to project the images (whether still or motion pictures). Similarly, the advent of...
Digital Marketing Disrupted: It’s now about Consumer EngagementBy Shantanu Paknikar On 19 Feb 2015
As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Digital Consumer EngagementBy Vivek Kumar On 18 Sep 2014
Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication,...
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