Innovative Product SamplingBy Shantanu Paknikar On 1 Oct 2014
Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’By Sethuraman Janardhanan On 15 Jul 2014
In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can...
Dynamic pricing strategyBy Sethuraman Janardhanan On 11 Jul 2014
The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores...
Thought Drivers for becoming Thought LeadersBy Raju Chellaton On 14 Mar 2014
How does an IT Services enterprise become a thought leader and reposition itself? And how do you measure the intangible aspects of growth? It’s pretty common knowledge that the health of any business enterprise is determined by four most important...
Next Gen Customer Experience Management: Proactive Customer CareBy Shantanu Paknikar On 25 Feb 2014
The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do...
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