With Social Media Analytics, add fuel to travel!By Sandip K Pal On 22 Aug 2014
Social media is abuzz with customers feeding information on travel. Whatever the form of travel – business, personal or pleasure – there is hardly a customer who doesn’t refer to social channels before deciding on their journey mode and format....
Social Media Analytics for Retail – Are you there yet or not?By Clement Francis On 21 Aug 2014
Let’s start by getting one thing straight - whether retailers talk on social media or not, consumers are. With 1317 million users on Facebook and 271 million active Twitter users as of Q2 2014, our premise is not debatable anymore....
5 Thought-Provoking Debates at the Happiest Minds CMO RoundtableBy Rupa.Shankar On 28 Jan 2013
Happiest Minds held its first CMO Roundtable in Delhi on January 23, 2013 themed Social 2.0: Beyond Likes & Clicks - Delivering Tangible Business Value With Social Technologies. In this era of more complex social interactions, increasing choice and technology-driven...
Adoption of Gamification in E-CommerceBy Nitesh Ambuj On 11 Jan 2013
Gamification is one of the most talked about topic in last couple of years and it was shortlisted for Oxford Dictionaries Word of the Year 2011. The concept of Gamification has moved beyond badges & points and is recognized as...
7 Steps To Successful Social Experience DesignBy Rupa.Shankar On 17 Dec 2012
When the web started it was primarily about content-sharing: mostly text documents. It quickly evolved into commerce, which gave rise to the consumer Web and the dot-com boom in 1999with flagship companies such as Amazon, eBay and Google leading the...
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