Social media is abuzz with customers feeding information on travel. Whatever the form of travel – business, personal or pleasure – there is hardly a customer who doesn’t refer to social channels before deciding on their journey mode and format....

Analytics Digital Transformation Social Computing Travel

Let’s start by getting one thing straight - whether retailers talk on social media or not, consumers are. With 1317 million users on Facebook and 271 million active Twitter users as of Q2 2014, our premise is not debatable anymore....

Analytics Digital Transformation Retail Social Computing

Happiest Minds held its first CMO Roundtable in Delhi on January 23, 2013 themed Social 2.0: Beyond Likes & Clicks - Delivering Tangible Business Value With Social Technologies. In this era of more complex social interactions, increasing choice and technology-driven...

Social Computing

Gamification is one of the most talked about topic in last couple of years and it was shortlisted for Oxford Dictionaries Word of the Year 2011. The concept of Gamification has moved beyond badges & points and is recognized as...

Digital Transformation Social Computing

When the web started it was primarily about content-sharing: mostly text documents. It quickly evolved into commerce, which gave rise to the consumer Web and the dot-com boom in 1999—with flagship companies such as Amazon, eBay and Google leading the...

Social Computing