Customer Experience
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Salesforce Customer 360: Paint your Customer Experiences the way you want it
By Chakradhar G On 26 Oct 2021Happy customers form the core of any business. No business in any industry can prosper without the acceptance of its customers. Thus, established industries like healthcare, financial services manufacturing, consumer goods, government, nonprofit, education, philanthropy, etc., need to focus more...
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B2B E-Commerce – 6 Ways to Connect with your End Customer And Drive Better Engagement
By Srikant Sowmyanarayanan On 20 Mar 2020The B2B ecommerce space has been evolving rapidly over the last few years and B2B brands have certainly woken up to this reality. A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that...
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We Didn’t Start the Fire! We Retailed it!
By Priya Thampi On 19 Sep 2017The Retail Ecosystem is going through the toughest and biggest transformation in Customer Experience. With Devices, Channels and Market places, the competition is unprecedented, and the heat is rising. We have seen Social and mobile disruptions. Day by day the...
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Pricing, Profitability, and Customers
By Anitha Rajagopalan On 14 Jul 2017The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible - pricing. Every customer makes decisions in their daily purchases, influenced by...
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