B2B E-Commerce – 6 Ways to Connect with your End Customer And Drive Better EngagementBy Srikant Sowmyanarayanan On 20 Mar 2020
The B2B ecommerce space has been evolving rapidly over the last few years and B2B brands have certainly woken up to this reality. A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that...
How do you treat your ‘internal customers’?By Prasanna Bableshwar On 22 Feb 2018
I worked at one of the top IT Services Company for just six months. Even by the end of the 6th month, they were not sure where I fit in. All this after they took two months to finish onboarding...
We Didn’t Start the Fire! We Retailed it!By Priya Thampi On 19 Sep 2017
The Retail Ecosystem is going through the toughest and biggest transformation in Customer Experience. With Devices, Channels and Market places, the competition is unprecedented, and the heat is rising. We have seen Social and mobile disruptions. Day by day the...
Pricing, Profitability, and CustomersBy Anitha Rajagopalan On 14 Jul 2017
The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible - pricing. Every customer makes decisions in their daily purchases, influenced by...
The Mindful Customer Centric OrganizationBy Vinod Satyanarayana On 11 Nov 2016
“A mindful company is the one that offers the individuals, an environment to live in the moment and perform with a purpose; its customer, a trustworthy partnership that understands priorities and concerns; and the community, contributions as an empathetic corporate...
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