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How Proximity Marketing is Transforming The Retail Customer Experience
By hmblog On 20 Oct 2016The online obsessed, mobile- addicted millennials are slowly back to the retail in- store environments. In other words, physical stores which lost their charm in the convenience offered by e-commerce is regaining its lost strength and is back on track....
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Why Data Management Platform has Become a Necessity: Top 5 Reasons
By Sneha Bangera On 13 Oct 2016Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting...
Big Data Data Quality Management Data Science Digital Transformation
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Transforming the Digital Retail Space
By Anitha Rajagopalan On 5 Oct 2016The worlds of traditional commerce and ecommerce are merging. Digital transformation is one of the hot topics in the retail space. The digitally empowered consumers have changed the face of retail, putting pressure on brands to adapt to this trend...
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