Pricing, Profitability, and CustomersBy Anitha Rajagopalan On 14 Jul 2017
The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible - pricing. Every customer makes decisions in their daily purchases, influenced by...
Transforming the Digital Retail SpaceBy Anitha Rajagopalan On 5 Oct 2016
The worlds of traditional commerce and ecommerce are merging. Digital transformation is one of the hot topics in the retail space. The digitally empowered consumers have changed the face of retail, putting pressure on brands to adapt to this trend...
Augmented and Virtual RealityBy Anitha Rajagopalan On 1 Aug 2016
The concept of Virtual Reality (VR) came into being in late 1970s at the Massachusetts institute of Technology (MIT). It has come a long way since its original crude form where it was little more than the infantile virtual simulation...
Monitoring your Store in Real-time – Distant Dream or Reality?By Anitha Rajagopalan On 22 Jun 2016
Retail is one of the most happening industries in this era of digital transformation led by disruptive technologies. The reach of social channels and access to smart phones have made this revolution even more appealing for our new gen customers....
Navigating Your Way Around Beacon Technology This ChristmasBy Anitha Rajagopalan On 22 Dec 2015
Christmas cheer is just around the corner. It’s a season for relaxing with loved ones, eating good food, and of course, shopping for presents to put underneath the Christmas tree. Retailers are all geared up to ensure they are best...
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