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Near Real Time Insights to Empower Your Front Line
By Salil Godika On 4 Feb 2015Generating real time or near real time insights and enabling front line staff access actionable takeaways is a game changer. Be it pharma sales representatives or customer service agents or airline cabin crew, the window to resolve or enhance customer...
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The Emergence of the API Economy and the Role of Analytics
By Salil Godika On 22 Jan 2015The emergence of technological trends including social media, mobile computing, cloud services and the Internet of Things has fueled an exponential growth in APIs, both public and private. APIs now serve as building blocks for building new applications, allowing developers...
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Maximize Mobile, Boost Your Business!
By Salil Godika On 17 Dec 2014Mobile phones and devices have changed everything: the way people work, the way people play, and certainly the way people shop. Mobile can be a serious tool for retailers who want to not only capture the mobile customer, but also...
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Nine Steps to Extract Insight from Unstructured Data
By Salil Godika On 27 Nov 2014The increasing digitization of information, coupled with multitude of multi- channel transactions has resulted in a data deluge. The ever- increasing pace of digital information has led the world's aggregate data to double in even shorter intervals than ever before....
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