How to Address The Challenges With Chasing Overseas Buyers: A Retail PerspectiveBy Salil Godika On 26 Jul 2016
Expanding sales beyond the local borders and targeting an international audience offers a great opportunity for retailers. However, it is quite challenging to predict the user behavior when sales expand beyond local borders. Here are some of the major challenges...
IT Services Firm Happiest Minds Actively Scouting for Acquisitions in USBy Salil Godika On 18 Feb 2016
With the business on track to break-even in FY16, IT services firm Happiest Minds is now actively scouting for acquisitions to further boost its growth. Salil Godika, chief strategy and marketing officer, Happiest Minds told ET, "The theme for this...
Why Retailers Should Recruit a Chief Omnichannel Officer NowBy Salil Godika On 13 Nov 2015
Thanks to modern technology and digital tools, the opportunities to interact with and buy from a brand today are ubiquitous. Customers want to shop anytime, anywhere. Omnichannel rules, and smart retailers are getting on board. For the customer, the best...
Is An OmniChannel Officer Inevitable?By Salil Godika On 22 Oct 2015
The rapid advances in the technology landscape and proliferation of digital have taken customers beyond multi-channel to an Omnichannel retail experience. Global retailers that include the likes of Macy’s, Saks and Lowe’s have already moved in this direction enabling customers...
12 Steps for Analyzing Unstructured DataBy Salil Godika On 5 Feb 2015
Increasing digitization and the proliferation of multichannel processes and transactions have resulted in a data deluge. Now organizations rely on unstructured data to make business decisions, such as determining customer sentiment, cooperating with discovery requirements and personalizing their products for...
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