social media
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Digital Marketing Disrupted: It’s now about Consumer Engagement
By Shantanu Paknikar On 19 Feb 2015As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Consumer Engagement Digital Marketing Digital Transformation Disruptive Technology
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Digital Enterprise: Consumer Engagement for Travel & Hospitality
By Shantanu Paknikar On 14 Jan 2015As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
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Birth of new age product companies in Indian silicon valley
By Sethuraman Janardhanan On 4 Dec 2014Birth of new age product companies in Indian silicon valley The tech startup scene in India is at an impressive juncture. At present, the country has over 10,000 tech-startups and close to 8000 new ones are coming up every year....
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