A Key Element of Digital Strategy Today is Content Monetization

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One global market and technology research firm is increasing revenue dramatically through innovative digital content monetization.  And by using a SaaS platform they’ve achieved this in weeks instead of months.

The company’s clients purchase high value market and tech intelligence reports and they are more than satisfied with the quality and quantity of the content they receive.  Yet there are limitless opportunities to enrich existing content in ways that add value for their clients, thereby increasing revenue.  With automated micro-segmentation, the company is also providing slimmed down reports instantly, for more price conscious clients.  This has opened up a new market segment and a completely new revenue stream.

How might your business apply these lessons and increase content-based revenue?

Here are three steps to get started. 

First, analyze the content that you generate now for different customer segments.

Second, ask yourself how you could customize content for high value customers in ways that they could realize more value and be willing to pay more.  Take advantage of a SaaS platform that can do this for you automatically.

Third, consider some cost conscious customer segments that may have an interest in your content but you’re not serving now because your initial cost is too high for them.

If so, you can offer free sample report summaries to this market segment.  And perhaps offer a discount on the first few purchases to prove your value to them.

I’d love to hear your thoughts on monetizing content.  In this fast-developing world of digital transformation, we can all benefit by sharing ideas with other people.

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