A Key Element of Digital Strategy Today is Content MonetizationBy Douglas Macswan On 12 May 2016
One global market and technology research firm is increasing revenue dramatically through innovative digital content monetization. And by using a SaaS platform they’ve achieved this in weeks instead of months. The company’s clients purchase high value market and tech intelligence...
What’s your view on Digital Transformation?By Douglas Macswan On 4 May 2016
Many companies today are seeing that digital transformation can help them remain competitive and continue to create business value for their customers and themselves. Companies that are missing this opportunity risk losing their competitive position. And digital is not about...
Driving Revenues Through Personalised, Segmented ContentBy Isaac George On 8 Jan 2016
I recently read a statistic from analyst firm Gartner which stated that by 2016 89 per cent of marketers expect to compete primarily on the basis of the customer experience their brand, product and service delivers to the client or...
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