Positioning for the Future: The New Digital WorkplaceBy Vivek Manu On 8 Nov 2016
The rapid proliferation of smartphone, tablets and similar devices have changed how we manage our lives, both personally and professionally. Look around and you’ll see the devices that we’re using for our personal agendas are also widely used to get...
Retail Therapy Through Customer Experience ManagementBy Adarsh Halwe On 28 Jul 2016
The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are...
How to Address The Challenges With Chasing Overseas Buyers: A Retail PerspectiveBy Salil Godika On 26 Jul 2016
Expanding sales beyond the local borders and targeting an international audience offers a great opportunity for retailers. However, it is quite challenging to predict the user behavior when sales expand beyond local borders. Here are some of the major challenges...
Why Does Omnichannel Experience Matter to Your CustomersBy Shashin Shah On 7 Jul 2016
The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. Customer experience generally involves delivering value at their touch points...
How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer ExperienceBy Gopala Seruku On 30 May 2016
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These...
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