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Digital Marketing Disrupted: It’s now about Consumer Engagement
By Shantanu Paknikar On 19 Feb 2015As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Consumer Engagement Digital Marketing Digital Transformation Disruptive Technology
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Is Open Source Software About More Than Just Saving Money?
By Shashin Shah On 9 Feb 2015When the idea of introducing open source technology to a business environment is brought to the table, most see the topic as one pointed toward cost-savings. But in 2015 this notion begs the question- ‘is it fair to tag open...
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12 Steps for Analyzing Unstructured Data
By Salil Godika On 5 Feb 2015Increasing digitization and the proliferation of multichannel processes and transactions have resulted in a data deluge. Now organizations rely on unstructured data to make business decisions, such as determining customer sentiment, cooperating with discovery requirements and personalizing their products for...
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Near Real Time Insights to Empower Your Front Line
By Salil Godika On 4 Feb 2015Generating real time or near real time insights and enabling front line staff access actionable takeaways is a game changer. Be it pharma sales representatives or customer service agents or airline cabin crew, the window to resolve or enhance customer...
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