Retail Therapy Through Customer Experience ManagementBy Adarsh Halwe On 28 Jul 2016
The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are...
How Big Data Analytics is Redefining the Travel IndustryBy Gunendra Patil On 12 May 2016
The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel...
Stop Digital Marketing from becoming SPAMBy Eron Kar On 17 Mar 2016
Technology, sometimes creates human problems and the irony is, we take refuge again in technology to solve such problems. Today it is widely believed that we truly live in a digital world. More than half of the world population and...
Viewing Testing as an observation on “Data in Motion”By Deepak Baliga On 3 Feb 2016
Testing has been traditionally viewed as an exercise of observing and commenting on the behavior of an "application under test". Testers have been always groomed to be honest to the "requirements" that form the basis of solutions. Then came the...
Measuring ROI of Retail AnalyticsBy Anitha Rajagopalan On 20 Nov 2015
Why a retailer should monitor the impact of its shopper insights initiatives Big Data, fast data and the data deluge are taking the world of digital businesses, especially the customer-focused ones, by storm. Retail is no exception as more and...
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