The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are...

Customer Experience Retail

The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel...

Analytics Big Data Customer Experience

Technology, sometimes creates human problems and the irony is, we take refuge again in technology to solve such problems. Today it is widely believed that we truly live in a digital world. More than half of the world population and...

Analytics Digital Marketing Technology

Testing has been traditionally viewed as an exercise of observing and commenting on the behavior of an "application under test". Testers have been always groomed to be honest to the "requirements" that form the basis of solutions. Then came the...

Technology Testing

Why a retailer should monitor the impact of its shopper insights initiatives Big Data, fast data and the data deluge are taking the world of digital businesses, especially the customer-focused ones, by storm. Retail is no exception as more and...

Analytics Big Data Product Engineering Retail