With the advent of OTT platforms and the ubiquity of hand-held devices of different shapes and sizes, the lines between traditional and new age media platforms have blurred significantly. As a result, there is greater competition than ever before to attract and retain eyeballs across various modes of entertainment. Everyone is looking to acquire more users, whether it be in streaming, broadcasting, podcasting or video gaming. In this rapidly changing landscape, it is imperative to be agile and constantly adapt to changing consumer needs – hence, companies are leveraging digital technologies like AI, ML, AR and VR to understand their users better, provide personalized and immersive experiences with multiple options and create greater stickiness.
Happiest Minds with its digital DNA has helped several media and entertainment companies build next generation products, platforms and digital systems that are driving transformative change. With our proven track record and our strong understanding of disruptive technologies, we can be the engineering partner that helps you in creating digital first and future ready solutions that place the customer at the heart of connected experiences.
