Media is your business, and no one knows it better than you! With the ubiquity of the internet and hand-held devices, there has been a tectonic shift in the volume of content generated and the way it is consumed.
The last few years witnessed a manic frenzy as innumerable OTT platforms popped up across the world. However, viewers eventually started realizing that they are stretched thin and have now begun consolidating their subscriptions to both cable & OTT platforms which has driven a shift towards AVoD, FAST, and optimizing retention of subscribers. With all players chasing the same goal post, it is imperative to be agile and constantly adapt to evolving consumer needs.
Happiest Minds with its digital DNA has helped several media and entertainment companies build next-generation products, platforms, and digital systems that are driving transformative change. With our proven track record and our strong understanding of disruptive technologies, we can be the engineering partner that helps you in creating digital-first and future-ready solutions that place the customer at the heart of connected experiences.