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Media is your business, and no one knows it better than you! With the ubiquity of the internet and hand-held devices, there has been a tectonic shift in the volume of content generated and the way it is consumed.

The last few years witnessed a manic frenzy as innumerable OTT platforms popped up across the world. However, viewers eventually started realizing that they are stretched thin and have now begun consolidating their subscriptions to both cable & OTT platforms which has driven a shift towards AVoD, FAST, and optimizing retention of subscribers. With all players chasing the same goal post, it is imperative to be agile and constantly adapt to evolving consumer needs.

Happiest Minds with its digital DNA has helped several media and entertainment companies build next-generation products, platforms, and digital systems that are driving transformative change. With our proven track record and our strong understanding of disruptive technologies, we can be the engineering partner that helps you in creating digital-first and future-ready solutions that place the customer at the heart of connected experiences.


Digital Media Solutions

We provide tech-enabled, data-driven solutions for the digital content business which includes streaming, podcasts, digital books & magazines, and information services. Our IT solutions for the media industry range from ingesting content to transforming it for global distribution in various media formats across multiple channels to drive the highest engagement with the intended audience. We do this by utilizing the power of digital & agile to create personalized and engaging experiences at scale.

We help you with –

  • Strategy
  • Digital Experience
  • Portals/Apps
  • Asset & Content Management
  • Augmented Intelligence
Media Services and Solutions

We are reimagining the media supply chain by leveraging new-age technologies like blockchain for managing rights, NFTs for subscriptions, and many more. Our holistic content life-cycle solutions will help you achieve IT growth by enabling –

  • Content Supply Chain
  • Monetization
  • Content Protection
  • Rights Management
  • NFT
Quality of Experience

In today’s world, viewers have limited patience and may not be willing to put up with buffering or an out-of-sync video. With no proper metrices on ad rendering, you can quickly lose brands that are interested in advertising on your platform. We provide design, development, and validation services for all media consumption whether you are launching a streaming service or providing AVoD on the platform.

We do this by helping you with –

  • Design
  • Validation across Platforms
  • Ad Verification & Measurement
  • Data Validation
  • Development & Maintenance
Sports Entertainment

The sports industry is seeing massive shifts in the way it uses digital tech not just to engage with fans but also in the way players’ performance is analyzed and teams are picked throughout the season.  We help broadcasting companies, sports leagues, and franchises with –

  • Fan engagement & Loyalty Programs
  • Insights-driven Content Personalization
  • Smart Stadiums & Experience Management
  • In-game Analytics and Interaction
  • Player and Team Performance Management
Data Analytics and Augmented Intelligence

While it is imperative to understand the audience, their consumption patterns, and engagement better, it is equally important to also optimize the content analytics with these engagement patterns. With data-driven visibility of users & content, you can more accurately predict user behavior and proactively nurture loyalty or manage risk. Our Data & AI offerings include:

  • Customer Analytics
  • Marketing Analytics
  • Viewership Analytics
  • Information Monetization
  • Computer Vision
  • AI & ML in Content Processes
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