CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISEBy Shantanu Paknikar On 16 Jul 2015
Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
Digital Marketing Disrupted: It’s now about Consumer EngagementBy Shantanu Paknikar On 19 Feb 2015
As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Digital Retail: Customer Engagement For Enhanced Weekday FootfallsBy Shantanu Paknikar On 20 Jan 2015
The combination of Social, Mobility, Analytics, Cloud technologies over the last few years is fueling what we are calling the digital age. Technology is no longer just an enabler for Business, but is transforming the way business is done. The...
Digital Enterprise: Consumer Engagement for Travel & HospitalityBy Shantanu Paknikar On 14 Jan 2015
As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
Digital Enterprise: Patient Engagement in HealthcareBy Shantanu Paknikar On 13 Oct 2014
Digital is the buzzword today. The primary reason why the buzz exists is that the digital era is about technology transforming the way business is done, whereas earlier technology was just the enabler for business. The healthcare industry is no...
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