master data management
Building a Master Data Management Strategy for CRM SuccessBy Shashin Shah On 22 Sep 2015
For CRM users, Master Data Management (MDM) can not be ignored. MDM plays an important role in building effective and results-oriented customer relationship management (CRM) processes, it sets the standard for information governance. Customer data is generated through platforms like...
CRM Success Through Effective Master Data Management StrategiesBy Balaji Bussarapu On 27 Aug 2014
If you use a Customer Relationship Management (CRM) system you can’t afford to ignore proper data management techniques. Proper data management is critical to effective information governance. And, Master Data Management (MDM) plays a vital role in building results-oriented and...
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