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Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds
By Ashwin Betkar On 23 Sep 2024In the rapidly evolving Broadcast landscape, currency data plays a pivotal role in maximizing business value, enhancing content performance, and ensuring effective ad spending. As broadcasters strive to stay competitive and adapt to changing consumer behaviors, having access to accurate...
Ad analytics Ad insights Advertisement API Data Platform Industry Challenges
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How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry
By Ashwin Betkar On 28 Mar 2024Amidst evolving technologies in Media and Entertainment, viewers have witnessed a rapid transformation from traditional viewing experience to OTT Streaming and now brace for the next wave: ATSC 3.0 also known as Next Gen TV. The global ATSC 3.0 devices...
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