About: Rupa.Shankar

Associate Director in the Happiest Minds Social Computing Practice. She brings expertise in Digital and Social Media Marketing, Brand Management, Content Strategy and Customer Experience Research. Most recently, she worked at ITC Limited, one of Indias largest CPG conglomerates where she spearheaded opportunities for consumer engagement in digital and social media spaces for all ITC Personal Care brands. Prior to that, as an Analyst, Customer Experience, at Forrester Research, she created research that focused on the future of digital customer experiences—specifically, how companies organize, staff, and create design processes that help them deliver breakthrough experiences via websites, mobile, and other rapidly emerging digital touch points like tablets and apps.

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