5 Thought-Provoking Debates at the Happiest Minds CMO RoundtableBy Rupa.Shankar On 28 Jan 2013
Happiest Minds held its first CMO Roundtable in Delhi on January 23, 2013 themed Social 2.0: Beyond Likes & Clicks - Delivering Tangible Business Value With Social Technologies. In this era of more complex social interactions, increasing choice and technology-driven...
7 Steps To Successful Social Experience DesignBy Rupa.Shankar On 17 Dec 2012
When the web started it was primarily about content-sharing: mostly text documents. It quickly evolved into commerce, which gave rise to the consumer Web and the dot-com boom in 1999with flagship companies such as Amazon, eBay and Google leading the...
Social Experience Design: A New ImperativeBy Rupa.Shankar On 17 Dec 2012
The Web, as we know it today, has undergone transformational shifts across multiple dimensions. Its been only 20 years since the very first website appeared however; we have seen the web grow from a purely static brochure-like experience to one with rich...
Social Experience DesignBy Rupa.Shankar On 24 Jul 2012
Beyond the Like Button to Social Experience Design Most organizations understand the impact of social media and are diligently increasing their social presence and level of customer engagement across social networks. Additionally, all sorts of websites, not just the major...
Beyond SMS Ads to Customer Insights and Offers: Heres The Next Generation Mobile Marketing EcosystemBy Rupa.Shankar On 18 Jul 2012
Currently, mobile marketing makes up just a small portion of the online advertising market. Yet its potential is highthanks to its ability to specifically target consumers with interactive marketing offers at any time. That potential appears especially high when it...
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