Let’s start by getting one thing straight – whether retailers talk on social media or not, consumers are. With 1317 million users on Facebook and 271 million active Twitter users as of Q2 2014, our premise is not debatable anymore. And retail is one industry that is comprehensive of all individuals in some way or the other. Every single person is a potential customer.
Therefore, there are more ways in which Social Media and Analytics can help retailers to en-cash this opportunity and set up a direct connection with customers. And the greatest opportunity of all is the power of information. There are three key ways we can explain this:
So, if you are still wondering whether social media and analytics can be avoided, don’t. And hurry before it gets too late in the race.
ABOUT HAPPIEST MINDS
Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc...