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In a world where customers expect response within seconds or lose interest, fostering hyper accelerated digitally enhanced human interactions is critical for success. To satiate the digital native of today, organizations must reimagine their relationships with customers from a new perspective – across all channels and at every touch point.

Happiest Minds Customer Relationship Management solutions leverage techniques like predictive modelling, gathering intelligent insights through forecasting, data mining, and text mining to put the customer at the center of everything. We help our clients accelerate their CRM transformation initiatives to increase sales, boost productivity and improve customer service – while reducing operational cost and increasing time-to-market. We enable organizations to:

  • Track every opportunity and close more deals.
  • Deliver smarter service to achieve customer excellence.
  • Supercharge customer interaction at every touch point.
  • Improve customer, partner, and employee engagement.
  • Deliver a seamless experience across all points of commerce.
  • Build engaging and customized applications for unique business needs.

Our partnership with leading solution providers like Salesforce and Microsoft Dynamics uniquely positions us to help organizations understand their customers better and enhance the conversations. We help our clients get the most out of their CRM implementation by enabling a customer-centric digital business.

Our transformations help build the future

CRM Consulting

Design a Customer Relationship Management plan that perfectly aligns with business goals and maximizes ROI.

  • Vision and roadmap
  • Cloud feasibility assessment
  • Business process analysis
  • Mobility and social media
  • Product selection
Implementation and Integration

Choose the best-fit CRM solution and seamlessly integrate it with existing enterprise architecture to enhance efficiency.

  • Product configuration
  • Customization
  • Data management
  • Integration
  • Mobile enablement
Extensions

Extend functionalities of CRM solution to solve unique business problems.

  • Social + mobility
  • Customer data hub
  • Web portal
  • Third party UI mashups
Migration

Transform legacy CRM system to deliver next-generation customer experiences.

  • Legacy applications and CRM products
  • On premise CRM to cloud CRM
  • CRM version upgrades
Managed Services

Ensure quick and complete adoption and sustained competitive advantage by leveraging continuous maintenance and support services.

  • Ongoing support
  • Shared services
  • Center of Excellence

Our Solutions

01
Proximity Marketing

Leveraging proximity sensor technologies to deliver highly personalized customer experience is the next frontier of digital marketing. In-the-moment marketing is very effective when done with the correct context of location and time. It is therefore important for brands to understand the customer, locate them, and, deliver relavant marketing messgaes for maximum campaign effectiveness.

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02
O-DASP

Customers nowadays, mostly millennials, expect innovative and engaging digital experiences and a continuous, personalized, and simple journey across multiple touch points – be it online, around a physical location or inside stores.

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03
Digital Query Assistant (DQA)

With increasing channels of interaction and constantly evolving requirements, the existing means of engagement are not sufficient to meet the customers’ expectations. Consequent inefficiencies in addressing customer concerns can lead to a trust deficit and negatively impact the brand reputation.

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04
Personalized Product Recommendations

Enterprises are expected to deliver a rich and consistent customer experience across multiple touch point for greater sales and brand loyalty. Personalization solutions from Happiest Minds helps you to identify the right products & product combinations for new customers using social, click stream, demographic information & product association rules.

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Related Offerings

Customer Experience

Digital technology advancements are transforming customer expectations making them seek rich, interactive, and engaging digital experiences. As user perception becomes paramount, poor or rushed design doesn’t cut it anymore. Today, user experience goes beyond on-screen design. Easy buying journey, omnichannel support, and positive experience at every touch point have become essential to ensure customer retention.

Omnichannel Commerce

Retailers cannot ignore the principle of being present where customers are most active. In today’s intensely competitive environment, every channel’s contribution is crucial to amplifying business revenue. However, legacy retail platforms lack the ability to identify, reach, and interact with customers across multiple touchpoints. This limits the ability of retailers to deliver omnichannel experiences. Retailers need to reach customers across different channels, with lean and agile IT systems to deliver on customer expectations while managing complexities at the back end. To this end, the omnichannel retail evolution has been a game-changer.

Digital Marketing

An average B2B and B2C customer these days are bombarded with hundreds of marketing messages on a daily basis. To differentiate from the noise and drive revenues, organizations need to transform marketing methodologies to create real value for customers. Digital Marketing can longer be viewed as an adjunct to traditional marketing. Instead, organization must create a singular strategy integrating digital channels with traditional ones to create inspired connections with customers.

Employee Experience

Transform traditional fragmented practices to highly integrated digitally enhanced employee experiences that drive engagement, advocacy, retention, and productivity.

Want to explore what CRM Services can do for your business?

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