social media analytics
The evolution of Big Data and its implicationsBy Eron Kar On 15 May 2015
The scope of Big Data in the world of Analytics is growing and changing dramatically, constantly evolving to redefine its self every day. Considering the amount of data generated to how they have been structured, Big Data offers enormous challenges...
How Major Brands Will Use Social Media Big Data in 2015 for MarketingBy Kiran Veigas On 7 May 2015
Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands...
With Social Media Analytics, add fuel to travel!By Sandip K Pal On 22 Aug 2014
Social media is abuzz with customers feeding information on travel. Whatever the form of travel – business, personal or pleasure – there is hardly a customer who doesn’t refer to social channels before deciding on their journey mode and format....
Social Media Analytics for Retail – Are you there yet or not?By Clement Francis On 21 Aug 2014
Let’s start by getting one thing straight - whether retailers talk on social media or not, consumers are. With 1317 million users on Facebook and 271 million active Twitter users as of Q2 2014, our premise is not debatable anymore....
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