Why marketing will become critical and more evolved function during and post COVID?By Pragya Sugandha On 28 May 2020
COVID has brought human life and business to a standstill. While we try to figure out how to adapt to this unprecedented situation, companies are trying to navigate the uncertainties to understand how to operate and sell in the "New...
Carving Insights From Data: State of Analytics in 2018By Pragya Sugandha On 1 Feb 2018
The year 2018 promises a great deal in the realm of Analytics and Business Intelligence, making them crucial to key enterprise initiatives, strategic decision-making, and management. Even though Big Data is the basis of actionable insights, to arm themselves further...
What 2018 holds for IoT: Top Trends and Future PossibilitiesBy Pragya Sugandha On 4 Jan 2018
Internet of things has not just been a buzz word in the last year, but has shown actual business ROI. With IoT leading the game in Industry 4.0, the technology has already proved its worth. Looking at the successful implementation...
A CIO’s Roadmap for Next Gen technology trends in 2018By Pragya Sugandha On 29 Dec 2017
Forrester in its recent research grouped the upcoming technology trends in three for the CIOs to focus their attention while drafting their roadmap and deliverables for 2018. Dawning: The technologies or trend which are in a growth phase and organizations...
Why E-Commerce companies need AnalyticsBy Pragya Sugandha On 3 Oct 2017
Ever wondered why your recent purchase on Amazon felt so ‘easy’ and comfortable? You must have been surprised when a product you just browsed about on one of those e-commerce sites sort of ‘appeared’ on your Google or Facebook page...
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