Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Digital Transformation

Mobility Solutions

Mobility Solutions for the Auto Industry

“Mobilizing” Mobility A digital transformation is brewing and it is leaving no industry out, including the auto industry. With challenges arising from consumer demands, emerging new technologies, re-distribution of global supply chains and shifts in priorities for individual suppliers, the automotive industry is turning to technologies offered by mobility, telematics, social media and analytics for […]
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The evolution of Big Data and its implications

The scope of Big Data in the world of Analytics is growing and changing dramatically, constantly evolving to redefine its self every day. Considering the amount of data generated to how they have been structured, Big Data offers enormous challenges and the biggest business opportunities for enterprises today. With more and more businesses robustly switching […]
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Enabling Digital Transformation for Customers

‘Digital Transformation’ as a concept is beginning to grasp the imagination of both, the business and technology stakeholders in most industries today. While the interest in the topic is pervasive, an agreement on what it means and how to leverage its potential remains elusive. At Happiest Minds, we look at Digital Transformation as the confluence […]
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How Major Brands Will Use Social Media Big Data in 2015 for Marketing

Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands have gone an extra mile to monitor their behavior to enhance their experience in this […]
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IoT by 2020

The explosion of disruptive technologies in the past couple of years have sent shock waves across the world, which is increasingly becoming innovation-centric by day. With the number of wireless technologies scaling at an exponential measure, Internet of Things (IoT) has come to be phrase to swear by today. Gartner predicts the number of things […]
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IoT by Example

B. K. Yoon, Samsung’s co-CEO took to the stage at CES 2015 to declare that all Samsung’s products will be Internet-of-Things (IoT) enabled within five years. That being said, what is more interesting is that he said that 90% of Samsung products would be able to connect to the web by 2017. This is by […]
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Digital Enterprise: Brand Sentiment through Consumer Engagement

While ‘Brand Strength’ may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring ‘brand sentiment’ therefore has always been a key objective, especially for the CMO. Traditional market research approaches often relied on questionnaires being circulated (physically or electronically), data being collected, and […]
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