“Mobilizing” Mobility A digital transformation is brewing and it is leaving no industry out, including the auto industry. With challenges arising from consumer demands, emerging new technologies, re-distribution of global supply chains and shifts in priorities for individual suppliers, the...

Auto Automotive Digital Transformation

"A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is." For years, corporations have been focusing on building and enhancing relationship with their end-customers. 'Customer centric organizations' was...

Customer Engagement Customer Experience Digital Transformation Social