Sampling: Benefits and Challenges
There are three key benefits of giving out product samples:
Along with benefits come the challenges as well:
The Business Need: Digital Sampling
The world today is increasingly centered on the Digital Consumer and it is imperative for brands to communicate and engage with consumers using digital media. Traditional sampling therefore needs to give way to Digital Sampling: using a digital (IT) platform to run sampling engagements.
How can a Digital Sampling IT platform make a difference?
Planning for Digital Sampling: Recommendations
To go ahead with the Digital Sampling journey, we recommend the following approach
As we enter the age of the Digital Consumer, traditional consumer engagement approaches need to give way to Digital Consumer Engagement. This article describes how the direct marketing technique of product sampling needs to give way to Digital Sampling. The benefits of the digital approach include significantly reduced cycle times for getting consumer feedback for samples, cost efficiencies, and deep consumer insights which can help both for product promotions as well as product design.
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