CONTACT US
Please enter your name. Please enter alphabets only for Name. Please enter Organization. Please enter valid email id. Please enter Phone number. Please enter numeric only for Phone number.By Shantanu Paknikar On 1 Oct 2014
This blog is published by
Shantanu PaknikarSampling: Benefits and Challenges
There are three key benefits of giving out product samples:
Along with benefits come the challenges as well:
The Business Need: Digital Sampling
The world today is increasingly centered on the Digital Consumer and it is imperative for brands to communicate and engage with consumers using digital media. Traditional sampling therefore needs to give way to Digital Sampling: using a digital (IT) platform to run sampling engagements.
How can a Digital Sampling IT platform make a difference?
Planning for Digital Sampling: Recommendations
To go ahead with the Digital Sampling journey, we recommend the following approach
Summary
As we enter the age of the Digital Consumer, traditional consumer engagement approaches need to give way to Digital Consumer Engagement. This article describes how the direct marketing technique of product sampling needs to give way to Digital Sampling. The benefits of the digital approach include significantly reduced cycle times for getting consumer feedback for samples, cost efficiencies, and deep consumer insights which can help both for product promotions as well as product design.
Shantanu is a former Happiest Mind and this content was created and published during his tenure.
Shantanu Paknikar Shantanu is a former Happiest Mind and this content was created and published during his tenure.
Read other blogs by Shantanu Paknikar
These blogs might interest you
by Surenthar M on 22 Apr 2024
by Hariprasad C.R. Rao on 18 Apr 2024
by Vivek Manu on 15 Apr 2024
by Vinod Kumar on 12 Apr 2024
Tag Cloud
Subscribe for blog updates
Technology Focus
News & Events
RESOURCE CENTER
ABOUT HAPPIEST MINDS
Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc...
© Happiest Minds 2024 Terms and Conditions Privacy Policy