Digital Consumer Engagement
Digital Enterprise: Brand Sentiment through Consumer EngagementBy Shantanu Paknikar On 17 Apr 2015
While 'Brand Strength' may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring 'brand sentiment' therefore has always been a key objective, especially for the CMO. Traditional market...
Innovative Product SamplingBy Shantanu Paknikar On 1 Oct 2014
Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Digital Consumer EngagementBy Vivek Kumar On 18 Sep 2014
Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication,...
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