Digital Consumer Engagement
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Digital Enterprise: Brand Sentiment through Consumer Engagement
By Shantanu Paknikar On 17 Apr 2015While 'Brand Strength' may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring 'brand sentiment' therefore has always been a key objective, especially for the CMO. Traditional market...
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Innovative Product Sampling
By Shantanu Paknikar On 1 Oct 2014Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Consumer Engagement Digital Enterprise Innovation Solutions Technology
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Digital Consumer Engagement
By Vivek Kumar On 18 Sep 2014Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication,...
Consumer Engagement Digital Enterprise Digital Marketing Digital Transformation Disruptive Technology
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