The Salsa Algorithm: New Media Moguls “The Retailers”
eMarketer defines a retail media network as “A retailer-owned asset which operates an advertising system or a third-party publisher that distributes ads through retailer-controlled shopper data access.” The global retail media networks market has been estimated to be USD 30.02 billion in 2023, and the market is expected to reach USD 56.97 billion in 2030, […]







