Transforming the Digital Retail SpaceBy Anitha Rajagopalan On 5 Oct 2016
The worlds of traditional commerce and ecommerce are merging. Digital transformation is one of the hot topics in the retail space. The digitally empowered consumers have changed the face of retail, putting pressure on brands to adapt to this trend...
Retail Therapy Through Customer Experience ManagementBy Adarsh Halwe On 28 Jul 2016
The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are...
How to Address The Challenges With Chasing Overseas Buyers: A Retail PerspectiveBy Salil Godika On 26 Jul 2016
Expanding sales beyond the local borders and targeting an international audience offers a great opportunity for retailers. However, it is quite challenging to predict the user behavior when sales expand beyond local borders. Here are some of the major challenges...
Monitoring your Store in Real-time – Distant Dream or Reality?By Anitha Rajagopalan On 22 Jun 2016
Retail is one of the most happening industries in this era of digital transformation led by disruptive technologies. The reach of social channels and access to smart phones have made this revolution even more appealing for our new gen customers....
Apps are Designed to Capture Mind ShareBy Gunendra Patil On 24 Mar 2016
The theory of shopping as ‘retail therapy’ is far more pronounced in a world dominated with the ubiquity of mobile. The portability of such devices makes them compelling windows into experiences that were never possible previously. Ease of access, superior...
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