I really don’t want to say Digital!!By Isaac George On 16 Dec 2021
My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as "Born Digital . Born Agile", however in the present scenario, I feel the word digital has been abused...
Conversations – Gopher, Jughead, Archie and BOTsBy Isaac George On 6 Nov 2020
The predecessor to the World Wide Web was the Gopher protocol and the first search engines I used were Archie, Jughead and Veronica! Information was in files which good-natured people made available, or you got permission and accessed as needed....
What Can We Learn From Some of The Most Devastating Cyber Attacks?By Isaac George On 2 May 2016
Over the past two years, we’ve witnessed some of the largest cyber-attacks in history. Some of these attacks have been very well publicised and are probably already familiar to you – Target, Home Depot, eBay, JP Morgan Chase, Sony Pictures,...
Why SMBs are Just as Vulnerable to Cyber Attacks as Large OrganisationsBy Isaac George On 2 May 2016
Isaac George, SVP and UK Regional Head at Happiest Minds has outline why small businesses are just as vulnerable when it comes to cyber attacks as larger ones. “In 2012, there were 300 times more cyber attacks on small businesses...
Driving Revenues Through Personalised, Segmented ContentBy Isaac George On 8 Jan 2016
I recently read a statistic from analyst firm Gartner which stated that by 2016 89 per cent of marketers expect to compete primarily on the basis of the customer experience their brand, product and service delivers to the client or...
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