My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as "Born Digital . Born Agile", however in the present scenario, I feel the word digital has been abused...

Digital

The predecessor to the World Wide Web was the Gopher protocol and the first search engines I used were Archie, Jughead and Veronica! Information was in files which good-natured people made available, or you got permission and accessed as needed....

Artificial Intelligence

Over the past two years, we’ve witnessed some of the largest cyber-attacks in history. Some of these attacks have been very well publicised and are probably already familiar to you – Target, Home Depot, eBay, JP Morgan Chase, Sony Pictures,...

Cyber Security Security

Isaac George, SVP and UK Regional Head at Happiest Minds has outline why small businesses are just as vulnerable when it comes to cyber attacks as larger ones. “In 2012, there were 300 times more cyber attacks on small businesses...

Cyber Security Security Threat Management

I recently read a statistic from analyst firm Gartner which stated that by 2016 89 per cent of marketers expect to compete primarily on the basis of the customer experience their brand, product and service delivers to the client or...

Customer Experience Technology