Isaac George

I really don’t want to say Digital!!

December 16, 2021
By Isaac George
Digital

My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as “Born Digital . Born Agile”, however in the present scenario, I feel the word digital has been abused like any other trend! It is like a plane journey today – they have become […]

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Conversations – Gopher, Jughead, Archie and BOTs

The predecessor to the World Wide Web was the Gopher protocol and the first search engines I used were Archie, Jughead and Veronica! Information was in files which good-natured people made available, or you got permission and accessed as needed. And even getting nuggets of information using text-based hierarchical systems was exhilarating. Loved it and […]

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What Can We Learn From Some of The Most Devastating Cyber Attacks?

Over the past two years, we’ve witnessed some of the largest cyber-attacks in history. Some of these attacks have been very well publicised and are probably already familiar to you – Target, Home Depot, eBay, JP Morgan Chase, Sony Pictures, US Office of Personnel Management, Ashley Madison, and T-Mobile. However, with cyber security, one can […]

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Why SMBs are Just as Vulnerable to Cyber Attacks as Large Organisations

May 2, 2016
By Isaac George
Cyber Security, Security, Threat Management

Isaac George, SVP and UK Regional Head at Happiest Minds has outline why small businesses are just as vulnerable when it comes to cyber attacks as larger ones. “In 2012, there were 300 times more cyber attacks on small businesses than in 2011, and since then, the numbers have been rising year-on-year. Smaller businesses, either […]

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Driving Revenues Through Personalised, Segmented Content

I recently read a statistic from analyst firm Gartner which stated that by 2016 89 per cent of marketers expect to compete primarily on the basis of the customer experience their brand, product and service delivers to the client or the consumer. A truly personalised user experience can make a customer feel highly valued, which […]

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Key Security Tactics to Help Protect Your Business from a TalkTalk hack

November 3, 2015
By Isaac George
Cloud, Cloud Services, Cyber Security, Security

Isaac George, SVP & regional head of digital transformation company Happiest Minds UK, discusses the increased number of security threats UK organisations are exposed to following the TalkTalk hack. Cyber crimes are not only occurring with mounting frequency in today’s wireless world, but they are also becoming increasingly sophisticated and widespread. Just this month, major […]

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The Critical Success Factors for Digital Transformation Programmes and How to Meet Them

October 22, 2015
By Isaac George
Digital Transformation, Social, Technology

Right now it feels like the whole world is moving to digital at breakneck speed. Banks, insurance companies, retailers and large manufacturers are all looking at how they can digitally transform the organisation to keep up with customer demand, business expectations and compete globally. However, while digital transformation is becoming all-pervasive agreement on what digital […]

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I really don’t want to say Digital!!

Conversations – Gopher, Jughead, Archie and BOTs

What Can We Learn From Some of The Most Devastating Cyber Attacks?

Why SMBs are Just as Vulnerable to Cyber Attacks as Large Organisations

Driving Revenues Through Personalised, Segmented Content

Key Security Tactics to Help Protect Your Business from a TalkTalk hack

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