One global market and technology research firm, guided by expert digital consulting services, is increasing revenue dramatically through innovative digital content monetization. And by using a SaaS platform they’ve achieved this in weeks instead of months, a timeline often targeted by comprehensive digital transformation services.
The company’s clients purchase high value market and tech intelligence reports and they are more than satisfied with the quality and quantity of the content they receive. Yet there are limitless opportunities to enrich existing content in ways that add value for their clients, thereby increasing revenue. With automated micro-segmentation, the company is also providing slimmed down reports instantly, for more price conscious clients. This has opened up a new market segment and a completely new revenue stream.
How might your business apply these lessons and increase content-based revenue?
Here are three steps to get started, frequently recommended by top digital consulting services.
First, analyze the content that you generate now for different customer segments.
Second, ask yourself, or your digital consulting services partner, how you could customize content for high value customers in ways that they could realize more value and be willing to pay more. Take advantage of a SaaS platform that can do this for you automatically.
Third, consider some cost conscious customer segments that may have an interest in your content, often uncovered through digital consulting services, but you’re not serving now because your initial cost is too high for them.
If so, you can offer free sample report summaries to this market segment. And perhaps offer a discount on the first few purchases to prove your value to them.
I’d love to hear your thoughts on digital content monetization. In this fast-developing world of digital transformation, fueled by advanced digital transformation services, we can all benefit by sharing ideas with other people.
Douglas is a former Happiest Mind and this content was created and published during his tenure.
