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Case Studies

Associate Enablement and KPI Monitoring Solution for US based Retailer Innovative Retail Solutions for Modernization in Retail

The business requirement was to manage customer's online reputation and measure effectiveness of digital marketing campaigns and online customer engagement initiatives. Happiest Minds developed a one stop portal to manage online and social media marketing content, contact lists, coupons, directory…

Enhanced Product Recommendation System for 25,000 plus products across all retail stores (kiosk) and online stores results in improved Cross Sales from 10% to 12%. Machine Learning algorithms help in identifying similar products for new items / categories and creation…

The business requirement was to determine marketing effectiveness and consumer behaviour for a leading Customer Experience Company. Huge Click Stream logs of approx 10GB per hr were loaded and HBase/Hadoop was used to extract various statistical insights. Multi-level aggregation resulted…

Combined solutions bring retail modernization for a smart and connected experience to a large US based Retailer. From warehouse process transformation to innovative in-store experience with advanced BI and Analytics creates an enhanced retail experience.

The client is a leading transaction-driven marketing platform enabling advertising offers inside bank accounts. On behalf of merchants, banks run offers in consumers’ online banking statements targeted against actual purchases. While the company's current offers platform has been relatively successful,…

The client is a leader in the beer, fashion, sports, and lifestyle markets in India. In addition to operating many breweries in India and several other countries, the company also sells its products in over 50 countries worldwide. To represent…

OneAssist is in the business of managing anxieties that plague our everyday lives by functioning as a one-stop shop for assistance services. It helps people handle the loss of important belongings such as mobile phones, wallets, credit cards or official…

The client is a leading online travel company in India. It has revolutionized the Indian online travel industry as a 'One Stop Shop' for travel, accommodation, rentals and local travel booking services. To survive in an intensely competitive travel industry,…

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