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Anticipative Cognition and its Impact on Personalization in Business

Cognitive systems can better personalize and target communications with the right marketing strategies and products providing a much more immersive, life like experience and instant gratification for the customers.

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Enabling Enterprise to Implement Mobility Strategy Using an Unorthodox Approach

Business Enterprises continue to increasingly focus on finding innovative IT solutions or approaches to improve Return on Investments, operational efficiency and employee productivity in order to deliver significantly higher Service Responsiveness. With the proliferation of numerous smartphones at work place,…

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Dealing with the Dilemma: Mobile Application Development Approach

Today, mobile applications have become an integral part of nearly every organization’s business strategy. With the right strategy, mobile applications can not only win new customers and revenue streams, but can also help in retaining existing customers and drive greater…

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