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White papers

Know Your Buyer: A predictive approach to understand online buyers’ behaviour

Understand your customers to offer the right products and services in their moments of need.

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Omni-Channel Retail

The word ‘omni’ means ‘all’ or ‘every’ in Latin. The term ‘omni-channel’, thus refers to ‘all channels’. Changing consumer behaviour, preferences and expectations make it imperative for businesses to reach out to customers in every way possible, so they can…

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Digital Transformation in Retail – A 30 Day Action Plan

Radical changes in the business landscape demand that enterprises relook their business models, add innovative capabilities and strategize keeping new imperatives in mind

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