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White papers

Radical changes in the business landscape demand that enterprises relook their business models, add innovative capabilities and strategize keeping new imperatives in mind

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Changing consumer buying behavior has resulted in a dynamic shift in today’s Retail Industry. From a single point of physical interaction to omni-channel interactions like web, mobile or social media, consumers today are demanding the need for providing enhanced shopping…

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Online retailers are finding unprecedented growth in sales over the past few years. Forrester statistics predicts that online sales growth in the U.S. shall trend at a 10% compound annual growth rate through 2014[1]. Ecommerce, which generated $231 billion in…

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This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and ecommerce businesses need to leverage the reach of Social Media to connect with a bigger audience. This…

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