Launching a Startup involves a few key factors – an ‘idea’ that you believe is the need of the hour; convincing others to ‘fund’ your idea; and finally ‘executing’ on realising the idea with conscious handling of the risks and constraints, while building and maintaining the capacity to develop, market and sell your product..The reason why many of them fail to fly is that they do not fully understand the fundamental needs of executing and operating aStartup and sustaining the momentum to scale into a viable corporate entity.