big data services
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Why Data Management Platform has Become a Necessity: Top 5 Reasons
By Sneha Bangera On 13 Oct 2016Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting...
Big Data Data Quality Management Data Science Digital Transformation
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The evolution of Big Data and its implications
By Eron Kar On 15 May 2015The scope of Big Data in the world of Analytics is growing and changing dramatically, constantly evolving to redefine its self every day. Considering the amount of data generated to how they have been structured, Big Data offers enormous challenges...
Big Data Business Analytics Business Intelligence (BI) Digital Transformation
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How Major Brands Will Use Social Media Big Data in 2015 for Marketing
By Kiran Veigas On 7 May 2015Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands...
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