When the web started it was primarily about content-sharing: mostly text documents. It quickly evolved into commerce, which gave rise to the consumer Web and the dot-com boom in 1999with flagship companies such as Amazon, eBay and Google leading the way. The concept of community and social interaction had started making its first appearance in the form of Amazon reviews and eBay ratings for buyers and sellers. Since the launch of Facebook and other social sites, we have seen the transformation of the Web into the Social Web every major website has added or is adding a social dimension to its experience. Additionally, social channels/platforms focusing exclusively on the Social Web such as Facebook, Twitter, Linkedin, Pinterest and lately location-based social sites such as Foursquare and local-deals sites such as Groupon, Living Social have been seeing explosive growth.
This has vastly altered the competitive landscape for most web-centric companies and will have a business impact on most enterprises, depending on the degree and speed of response. A high-quality social experience can now be a competitive advantage.
Following are 7 steps you can consider to build successful social experiences into your website and online applications:
In conclusion, many websites are now evolving to become social sites using these design principles. Some sites have successfully scaled beyond simple sites to large-scale social platforms that engage with millions of customers around the world.
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