Retailers Race with the InternetBy Anup Das On 10 Dec 2014
Do shops need to worry about the e- intelligent customer in the era of e- commerce? The age of internet has brought about a significant change in the purchasing attitude of customers. The buying point has shifted from a brick...
A New Approach to RetailingBy Anup Das On 1 Aug 2014
The new mantra for increasing sales and improving return on investments is to study consumer behaviour and act accordingly. The need of the hour is to make a few fundamental changes to the classical retail model, so both the customer...
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