AD Verification: The strategy, benefits & challengesBy Shantanu Shrivastava On 12 Jan 2023
The global advertising market reached a value of US$ 590.3 Billion in 2021. As we look forward, the IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027. With an exponential growth of...
How AI is shaping OTT Streaming and creating a new world orderBy Shantanu Shrivastava On 29 Nov 2022
The world today has moved from OTT being a niche market to a mass-market product. With the explosion of hyper-personalized audiovisual content creation and distribution, waiting for your favorite shows to air on TV and sitting through never-ending advertisements is...
5G – A Catalyst in the OTT SpaceBy Shantanu Shrivastava On 1 Mar 2021
COVID-19 has transformed the world. A lot of changes have taken place in the way people consume content on a day-to-day basis. Consumer’s focus has shifted from the usual content sources to the world of OTT in a massive way....
The rising influence of E- commerce in the Automotive – AFTERMARKETBy Shantanu Shrivastava On 21 Feb 2017
The increasing influence of digital transformation is reshaping the global automotive industry. Automotive aftermarket, the secondary market of the automotive industry is also experiencing this paradigm shift from traditional legacy systems to the digitalized world powered by Big Data,...
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