Re-inventing Retail: The three R’s of consumer relevanceBy Veena Sriram On 15 Dec 2020
The COVID pandemic has changed the outlook of the Retail industry. The industry has always been highly customer-centric; however, the subtle difference in the new normal is the shift towards consumer relevance. Consumers are looking to shop in an environment...
The dawn of the new, thrifty consumerBy Veena Sriram On 25 Jun 2020
We are all familiar with the fundamental law of economics that says, “Wants are unlimited, Means are limited”. But today, what people want and how they are prepared to stretch those limited means has undergone a fundamental change. The COVID...
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