Digital Enterprise
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Innovative Product Sampling
By Shantanu Paknikar On 1 Oct 2014Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Consumer Engagement Digital Enterprise Innovation Solutions Technology
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Digital Consumer Engagement
By Vivek Kumar On 18 Sep 2014Before technological advancements ushered in the digital era, traditional media dominated the marketing landscape, focusing only on one way communication. Brands broadcasted their messages to their consumers, but they lacked quantifiable insights. With the advent of newer ways of communication,...
Consumer Engagement Digital Enterprise Digital Marketing Digital Transformation Disruptive Technology
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Social engagement at enterprise levels – whats next for email?
By Gopalakrishna Bylahalli On 20 Aug 2014Personally, people are very active and all over social media through a plethora of channels. It is now an integral part of individual social lives. Whereas, adoption of enterprise social platforms is still very slow across industries. Though there are...
Content Management Customer Experience Digital Enterprise Digital Transformation
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Channel Optimization for Banks
By Sethuraman Janardhanan On 23 Jul 2014Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure...
Analytics Banking Customer Experience Digital Enterprise Innovation Technology
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Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’
By Sethuraman Janardhanan On 15 Jul 2014In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can...
Analytics Customer Experience Digital Enterprise Digital Transformation Innovation Retail Solutions Technology
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