Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud
Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, CloudDigital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Digital Transformation

How does business drive technology requirements

Business-Driven Technology A business-driven technology strategy articulates the capabilities required for the success of an organization. To align business-technology investments with business strategy, focus needs to be on the type of value that the business aims to create. Decisions on business-technology investments require structured thinking about business goals. A clear understanding of business requirements dictates […]
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Digital Retail

Digital Retail – Customer Engagement and Individual Customer Pricing

These days customers have become very choosy and thus it has become quite a bit challenge for retailers to retain customers. But with the advent of Digital Retail, it has become much easier to gain personalized customer data (such as their preferences, regular needs, occasional necessity, etc.). This data can be used to provide tailor-made […]
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Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
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Document Digitization: Regaining Importance due to Digital Disruptions?

The digital age is here. Well, almost. One of my favorite anecdotes is about a project worker coming back from the printing room with a sheaf of papers, explaining to colleagues “It’s my project report”. When questioned about the title of the project report, he says “Paperless Office”. While the area of document digitization has […]
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Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
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Big Data Analytics – A viable & real-time game changer

Big data analytics is all about real-time data visualization, transformation of data, real-time analysis and reporting to enable business-in-motion to take decisions that can improve operational efficiency, check and act real-time on security threats and more. Big Data analytics is not new, is it? For years, scientists have been launching satellites, and defence forces have […]
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Proactive Customer Care

Next Gen Customer Experience Management: Proactive Customer Care

The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do so in a proactive manner. To put this in another way: while it is essential […]
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